Experienced Growth Manager and Technical Lead with a strong background in user acquisition, monetization, and game development, skilled in optimizing campaign performance and leading cross-functional teams to drive engagement, retention, and revenue across digital platforms.

Growth Manager

Numrah | Jul 2023 - Present | Riyadh, Saudi Arabia (Remote)

• Monitor and optimize campaigns across ASA, GoogleAds, PetalAds and paid social (TikTok, Snapchat, X, Reddit, Facebook) to achieve growth goals.
• Scaled DAU by 10% MoM for a flagship product.
• Used Adjust (MMP) for precise campaign tracking and Google Analytics (GA4) for behavior insights.
• Managed DSPs (Moloco, Liftoff, Mintegral, BigoAds, NativeX) for multi-channel advertising.
• Leveraged SocialPeta, AppMagic, Adapty, and AppTweak to track industry trends, competitive benchmarks, and user behavior patterns, ensuring data-driven decisions.
• Implement targeting strategies and optimize placements to maximize ROI.
• Developed partnerships using TTCM, driving brand awareness and audience engagement.
• Skilled in Excel/Google Sheets for data manipulation, reporting, and trend analysis.
• Leveraged AI for efficient content generation.

Growth Manager - UA & Monetization Manager

The Game Storm Studios | Sep 2019 - Jul 2023

• Ran UA campaigns on GoogleAds and FacebookAds, optimizing CPIs through A/B and multivariate testing.
• Monitored retention, LTV, ROAS, ARPU/ARPPU, and optimized accordingly.
• Managed ad stacks and waterfalls across 10+ networks for 20+ games.
• Supervised ASO and store listings to maximize discoverability.
• Implemented cross-promotional campaigns to improve engagement.
• Used Firebase for user engagement insights and acquisition strategy adjustments.

Technical Lead

The Game Storm Studios | Aug 2018 - Aug 2019

• Leading and managing team of developers and artists in conceptualizing and production of multiple games based on unique ideas.
• Supervising project modifications and ensuring the product quality, identifying improvement areas and guiding teams for technical issues and challenges.
• Schedule and manage technical team meetings to help in challenges regarding upcoming or ongoing assigned projects.
• Implementation of Firebase (Analytics, Crashlytics, A/B Testing, Cloud Messaging), push notifications, Game Analytics and analyze their reports to improve game quality.
• Monitoring games ASO as per latest market trends and patterns.
• Supervise and manage the acquisition reports and improvise the strategy on a daily basis.
• Responsible for assigning tasks to a team for assigned projects.
• Liaising with team members, management, and clients to ensure projects quality and timeline.
• Responsible for scheduled reports of resource utilization, milestones and daily task allocation.
• Responsible for collaboration with artists & developers to achieve certain gameplay mechanics and related artwork according to market trends.

Senior Software Engineer

The Game Storm Studios | Jul 2016 - Jul 2018

• Developed 2D games on Unity3D and cocos2dx, focusing on Education, Family, and Simulation genres.
• Integrated Ads, Firebase, Google Play, and third-party plugins.
• Contributed to modules like tile mapping, inventory systems, and store functionality for isometric games.

Software Engineer

The Game Storm Studios | Sep 2014 - Jun 2016

• Designed architecture and wrote code for various game categories.
• Worked closely with QA, producers, and designers to ensure quality standards.
• Researched and implemented tools to improve development efficiency.